Vylo Branding
About:
A bold and playful branding project for Vylo, created to help the business feel modern, memorable, and full of personality. The visual direction used funky colors like plum and chartreuse to create a look that feels fresh, unexpected, and easy to recognize.
Year
2026
Client
Vylo Design
Industry
Branding / Retail
Goals of the Project:
The goal was to create a brand identity that could stand out online, in person, and across packaging. Vylo needed visuals that felt fun, polished, and flexible enough to work across tags, shipping tubes, and storefront signage.
The branding was designed to bring a strong personality to every customer touchpoint, from product tags to shipping tubes to signs outside the store.
Outcome:
The final branding system gave Vylo a bright, distinct look that feels confident and easy to remember. The mix of plum, chartreuse, and playful design details helped create a brand that feels creative, modern, and a little unexpected.
Across tags, shipping tubes, and storefront signs, the brand now feels consistent, polished, and ready to make a strong first impression.
